Upon completion of a manuscript, Nova Science Publishers presents the editor or author with a final marketing questionnaire. The marketing questionnaire at Nova Science Publishers includes the following information:
- Name and Biography of the Editor
- About the Book (a description for Journals)
- For Whom the Book Is Written
- Other Information (including conferences the Editor expects to attend, their present academic position, competitive books, libraries to which the book should be marketed with a special approach, topics in the book related to current newsworthy events and ideas for future books)
After the staff of Nova Science Publishers has collected the author questionnaire, copies are sent out to literary organizations, academic associations, bookstores and libraries. The experienced marketing team of Nova Science Publishers contacts a wide variety of book conferences and events. As a result, many of the company’s books are represented at major domestic and international programs throughout the year.
Nearly every publisher and writer wants their book dispersed to a wide global audience. In order for that to happen, someone must bring these books to the attention of international libraries, educational institutions, booksellers and the general public. According to Nova Science Publishers, the most effective and efficient tool for sharing information about a specific title is the author questionnaire. This document provides the author/editor an opportunity to discuss their work in more detail and conversely, allows the reader to get to know the author/editor outside of their work. With that said, distribution, sales and marketing are essential elements of the release of each title in the Nova Science Publishers catalog.
While bookstore sales are typically the driving force of the popularity for most titles, many niche publications have a great potential to sell well in nontraditional outlets. Since publicity and word of mouth are the best marketing strategies in a publisher’s tactical plan, the author questionnaire requests that an author offer as much information as possible about his or her background. If there is something revelatory or controversial about the title, the author is best-positioned to share details about those specific elements.